Holiday e-mail overload December 21, 2009

Amazon, I really really like you, but this has got to stop. We have a wonderful relationship and I’d hate to see it sour over the embarrassingly high amount of correspondence you’ve been sending me the past few weeks. My wife may get wind of it and we’d have to stop this business between us immediately.

Look, I get it. You want me to know about the “Hottest Gift of the Season,” the “Lightning Deals on Toys,” the “20% off Select Electronics,” and the always appreciated “25% off Airsoft Guns.”  I realize you want to send me targeted advertisements based on my search history. I’m also very aware that you’re tracking when I open these “letters” and whether or not I’m clicking through to your website. The fact is that I’m just not THAT into you. I have fun with you and all, but it’s just getting a little weird and feels a little too much like Nineteen Eighty-Fourish.

I guess what I’m saying is that I just need a little space. I’m not talking about a full fledged separation, just a few weeks without hearing from you…

This goes for you, too ProFlowers, Apple, Guitar Center, Pier 1, American Express, Funjet Vacations, and Best Buy.

What are some emails you don’t like, or do like getting?  What other companies do you think over does it?

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